Artromick International poised for growth in digital health-care age - Business First of Columbus:

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It’s a simple truth abourt such projects that’s the key to future growtbh for Columbus-based : “If they don’t have our they’re not going the last 5 said Paul Guth, the company’se president and chief operating officer. Artromick is a more than 30-year-old compant that makes a range of products forthe long-termn and acute-care markets, notably medication and emergency The company’s carts have been a staple for decades in nursing homes, where it has an estimatef 75 percent share of the product Artromick, up until counted on that long-term care market for the bulk of its Guth, who joined the company in estimates roughly 80 percent of sales as earlyt as five years ago came from working with or “closed-door,” pharmacies that supply nursing Fast-forward half a decade and only about 40 percent of its revenue comes from the long-term care industry g – the rest comes from growing marketd that provide as much opportunityu as challenge.
Those challenges haven’t eased as the recession make its mark on the Fiveyears ago, exports accountex for less than 10 percent of Artromick’es sales. They now make up 20 Guth said. The company sells its productsx to 40 countries and was named a top exported bythe . But the largest area of growthb isin hospitals, which are showing more need for products that make costl electronic health-care systems portable and Guth said the company has intensifiede its push to develop and produce portable nurse stationw and other products to line up with demand. Acute care accountss for about 40 percent ofthe revenue, the same shars as its long-standing long-term care business.
“Long-term care has alwaya been the biggest but we’re growing it as much as the industry Guth said. “It’s the hospitak side that’s growing rapidly.” That growth hit the spotligh on the 2008campaign trail, as President Barack Obama stressed in his platform moving to electronic medica l records. A $19 billiomn investment in that technology was included inthe $787 billionn economic stimulus package he signecd earlier this year. While the company continues to see acuts care asa long-term growth the recession has put a marked short-term squeeze on capital spending.
That trend has taken a bite out of earningws and personnelat Ohio’s largest public The Dublin-based health-care giant in receny months has eased profit expectations and cut 1,300 jobs. Artromick hasn’t been immune. “It definitelgy is slowing us down,” he said. “People are freezing their capital but by the time they get to the point of wanting to buyour product, they’ve spent millions and millions on They need our product to finish it.” Whilde Artromick’s products are a key cog in the health-care industrg at the point of patient care, the company hasn’ty just rested on that to get it through the recession.
Artromici has expanded its online shopping portal to sidesteop the needfor customer-service representatives and pinpointeed marketing dollars to target potential clients surfing the At the start of the year, it also rollec out what it dubbed “Artromick a program for customers that offers leasing and monthly paymen t options for products. “We’re just tryinfg to get them to be able to buyour product,” Guth