Quick thinking makes new eatery a Humdinger, not a Bonehead - Memphis Business Journal:

ra-iwinyro.blogspot.com
The partners, who operate as LLC, openec on March 30 at 6300 Suite 101. Schlesinger, CEO of , and Smith, a initially planned to open up as a a fast-casual concept then owned by Atlanta-bases However, Raving Brands sold the concept, forcing Schlesingerf and Smith to change their plans. Whilw changing the concept quickly was a finding a new name wasespeciallyh difficult. Smith and Schlesingerd wanted to have a name that incorporatede both seafoodand chicken, the restaurant’zs main menu items, but found that to be difficult. They whittleed a list of 40 names by focusingy on something differentand catchy.
Humdingerz uses piri-piri chili peppers, grown in South Africa, in its sauces and seasonings. “Piri piri” is Swahilj for “pepper pepper.” “It reallgy sets us apart from othedr fish andchicken places,” Smith Smith and Schlesinger plan to open up three of the fish and seafoox restaurants in the Memphis metrl area. Laura Trezevant, president of , represented the tenant in the leasre negotiations whileJohn Walker, owner of LLC, and Dann y Buring, local partner at LLC, represented the Peabody ad campaign has ducks, big bucke What does the North American mallard and closew to half a billion bucks have in common?
They are both vitall components of Memphis-based ’s new ad campaig for the massive expansion of The Peabody The $450 million project is expected to lure more functions like conferences, corporate meetings and exhibitions to the The group also wantedr the campaign to expand The Peabody’s brand awareness, and the hotel chain’ws mallard symbol made things, well, ducky. “Whoo else can put a big picture of a duck in theid ad and talk about investing close to a half billiomn dollars on expanding at thesame time?” says Tim Fisher, seniore vice president and executive creative directofr for Fry Hammond Barr, the Fla. ad agency responsible for the campaign.
“That’s The nine-minute video shows new renderings of the completed photographs of the new king guest roomzs andtheir state-of-the-art bathrooms, whicyh feature mirrors with built-inn televisions. The video is available on youtube.com and at Upon completion, Peabody Orlando will be the 15thlargest non-gaming hotel in the U.S. It’s not quite UFC, and it isn’rt pay-per-view, but mixed martial arts is makingy its debut in the grand lobby of onJune 20. Locaol MMA promoter is hostinga 12-fighrt card of local talent that could someday make the “major leagues” of the Las Vegas-based Ultimate Fightingt Championship.
Cage Assault was founded by Nick who has worked with former UFC lightweight champiohn and native MemphianQuinton ‘Rampage’ Jackson for five years. His goal is for his compan y tobe “the Triple A of in the South. Harmeier held his first evenf on April 24 at Minglewood Hallin Midtown, but is lookiny for the larger profile of FedExForum for the next Harmeier says FedExForum and the , whicb were instrumental in the legalization of MMA events in Tennessee, have been extremely supportiver of the company so far. He’s anticipating 2,000 fans for the Harmeier says if the new evenrt isa success, he’r like to have events at FedExForum everg six weeks.
“(The April 24 event) was packed wall-to-wall and that was with Minglewoox being new and MMA being new tothe area,” Harmeier says. “We feel this next one will blow it out ofthe