Destination Maternity coming to Sears, Kmart - Los Angeles Business from bizjournals:

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Starting in October, Destination Maternithy (NASDAQ:DEST) will open 500 Two Hearts Maternity storea in Sears and another 100in Sears-owned Kmart In the previous partnership, from Aprilo 2004 to June Destination Maternity (then known as Mothersa Work Inc.) had aboug 480 maternity-wear departments in Sear s stores only. When Mothers Work announcedd the end of thatSearsa deal, it said simply that it was unabld to reach an agreement to extend its partnershi with the department store This time around, Destination Maternity said the product linezs will have “an enhanced levep of quality and design,” while still offering an array of productz under $30.
“This relationship allows us to bring our knowledge as the maternity apparek fashion experts to a broadercustomerr base, while providing us exclusive access to Sears shoppers and an opportunity to reach Kmart shopper for the first time,” said Ed Krell, CEO of Destinatioj Maternity. “Enhancing our maternity collectionz is a critical part of our overal l plan to appealto families,” said Craig a senior vice president of the Sears Apparek division. (NASDAQ:SHLD), which is baser in Hoffman Estates, has 3,900 stores, including Sears and Kmargt locations.
Philadelphia-based Destination Maternity has 1,08 7 retail locations, including 730 stores trading under the namesMotherhoocd Maternity, A Pea in the Pod and Destinationb Maternity.