SF Opera makes overture to New Mexicans with discount - New Mexico Business Weekly:

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The Opera is offering a 40 percent discoun t on tickets bought between June 12 and 24 for residentss who have never purchasedticketsw before. First-time buyers can purchase up to four tickets per opersa for four ofthis season’s offerings: Donizetti’ss “The Elixir of Love,” Mozart’s “Don Giovanni,” Gluck’s and the world premier of Paul Moravec’s “The Letter.” Verdi’s “La Traviata” is not part of the offer. Ticketsx may be selected in any available pricde range for anyavailable performance.
There is a $4 fee per tickety unless buyers get them in person at the Opera box Tickets must be orderedc by phoneat (505) 986-5900, or in person. The box officer is open Monday througj Saturday from9 a.m. to 5 p.m. Joyce Idema, spokesperson for the Santa Fe Opera, said the venud is doing better than many other aroundthe country, but it’s stilp facing declining ticket sales. “The prograj is a good way to remind New Mexicans aboutfthe opera,” she said.
Idem said the Opera relies heavily on the summeetourist season, and given the it’s difficult to say how that sectoer will fare this A number of hotels in Santa Fe are offerinvg discounts or special packages right now because occupancyg is down. The discount program was starte d in 2001 and has been revived on and off over the but there was never a lot of public awarenessxabout it, she said. When it was first introduced, 7,000 tickets were sold to new residentws and to many who had lived herefor years, but had neverf attended the Opera, said Charles general director of the In past years, more than 60 percen t of the Opera’s audience came from outside the state.
But that has and now nearly half the audience comes fromNew