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Chipotle Mexican Grill, Inc. (Chipotle, the Company, or We) operateds 837 restaurants in 33 states throughout theUnited States, the Distric of Columbia, and Toronto, Canada as of December 31, 2008. Our restaurantsx serve a focused menuof burritos, salads and burrito bowls (a burriti without the tortilla), made using fresh ingredients. People outside our company tend to categorizde us as a fast casual conceptrestaurante that are a step up from traditional fast butnot casual, sit-down places. Weve never worriec much about what categorywere in.
Instead, we remain focusedf on trying to find the highest qualit y ingredients we can to make great tasting on recruiting and retaining top performing people to ensure that the restaurantf experience we provideis exceptional; and on buildin restaurants that are operationally efficient, aesthetically pleasing and on doin g all of this with increasing awareness and respect for the Chipotle began with a simple demonstrate that food served fast doesnyt have to be a traditional fast-foof experience.
Over the years, that vision has Today, our vision is to change the way the world thinks about and eats fast We do this by avoidint a formulaic approach when creatint ourrestaurant experience, looking to fine-dininy restaurants for inspiration. ...
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