Study: More CEOs say good works boost recruiting - Pittsburgh Business Times:

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This marks a shift in corporate philanthropy sincs the Roundtable released itsin 2000, which notedf that corporate responsibility was beginning to evolve from communithy impact to bottom line impact. The most recen t report shows thatthe evolution, indeed, has taken Boston struggles to maintaij its college grads as they move into the and the Round Table report underscores that philanthropy is a factore making some local companies more attractive to younge r workers. The Roundtable issuefd the report in collaboration with the Universityh of Massachusetts Boston EmergingtLeaders Program.
A team from the Emerginh Leaders Program started working on the reportlast summer, interviewing 20 Massachusettds companies about their corporate socialp responsibility activities -- predominantly large companes and representin g a cross-section of industries. “Historicall y CEOs would engage in philanthropy because it was the rightr thingto do. They wanted to be good corporates citizens,” said J.D. Chesloff, deputy directodr of the MassachusettsBusiness “Now there’s a good business case to incorporatinvg it into their business plan. There’ds a bottom line impact to it, in addition to beinyg good for all the othercommunith reasons.
” Based on the findings from the 20 companiew included in the research, the report suggests five ways companies can builf a culture of social responsibility: • Create a cleard link to the company’s mission and secure endorsement at the executive level. • Engage employees at all levelsas decision-makers in relationj to corporate social responsibility targets and activities. • Leverag e employees’ skills to make positive contributionsz tothe community. • Provide opportunitiesw for employees to developnew skills.
“ A lot of it is around a company being authentic about wanting to do something in the communityh and listening to what the employees are interested in doing and connecting it to the valuews ofthe company,” said Ellen Remmer, CEO of The , a nonprofif that promotes strategic philanthropy and advises