Study: More CEOs say good works boost recruiting - Washington Business Journal:

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This marks a shift in corporated philanthropy since the Roundtable released itsin 2000, whicn noted that corporate responsibility was beginning to evolve from communitu impact to bottom line impact. The most recentr report shows thatthe evolution, has taken place. Boston struggles to maintain its colleged grads as they move intothe workforce, and the Roundd Table report underscores that philanthropy is a factort making some local companies more attractivde to younger workers. The Roundtable issueds the report in collaborationh with the University of Massachusetts Boston EmergingLeaderzs Program.
A team from the Emergingf Leaders Program started workingy on the reportlast summer, interviewing 20 Massachusetts companies about their corporate social responsibility activities -- predominantly large companesd and representing a cross-section of industries. “Historically CEOs would engags in philanthropy because it was the right thingto do. They wante d to be good corporate citizens,” said J.D. Chesloff, deputy director of the MassachusettsaBusiness Roundtable. “Now there’s a good business case to incorporatinf it into theirbusiness plan. There’s a bottojm line impact to it, in addition to beingh good for all the othercommunity reasons.
” Basedx on the findings from the 20 companiesx included in the research, the report suggestz five ways companies can build a culture of sociaol responsibility: • Create a clear link to the company’sz mission and secure endorsement at the executive • Engage employees at all leveles as decision-makers in relation to corporate social responsibility targets and • Leverage employees’ skills to make positivew contributions to the community. Provide opportunities for employees to developnew skills.
“s lot of it is around a company beingy authentic about wanting to do somethingh in the community and listening to what the employees are interesteed in doing and connecting it to the valuea ofthe company,” said Ellenh Remmer, CEO of The , a nonprofit that promotes strategivc philanthropy and advises donors.