Saturday, July 16, 2011

American, GOL Airlines to form codeshare - bizjournals Business Travel Guide

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The codeshare program takes effect laterthis year, whilwe the frequent flier partnership begins Aug. 1. Tim Smith, a spokesmam for Fort Worth-based American, said the codeshard is multifaceted, but is identical to other codeshared agreements that already allo w American to form partnerships with other airlines so the companyt can then offer passengersw connecting flights to destinations that America n doesnot reach. A codeshare creates a virtual one-stop shop for the according to American, which allowsx the flier to have his or her bagstransferrefd seamlessly. The ticket buyer will have to purchasee only one ticket to schedule theentirs trip.
The codeshare agreement with GOL Airlines allows American to offer ticket buyerx the option of reaching smaller cities in Brazil that are notin American’x network. American currently provides flights to five major Brazilian but wanted to offer passengers a chancwe to connect to other area not in the GOL Airlines isexpanding American's Brazilian networkm with a flight schedule that includees 49 different destinations within the Latin American “It is a virtual extensiojn of our network,” Smith said when describinh the economic benefit of the codesharwe agreement.
He added that while it’s hard to predicf how many fliers skip over an airline due to its lack of domestif flights within aforeign country, American’s previou s experience through other codeshares seemsw to indicate that these relationships between airlinee provide “incremental revenue and passengers” as well as a “definit potential for bookings” that the company many not have securede without the codeshare, Smith said in an interview. Smith said customerws also benefitsince American’s AAdvantage memberzs will earn frequent flier milew while traveling to Brazil on flights scheduled throughb the codeshare. Starting Aug.
1, AAdvantage and GOL Smiles memberes will be able to earn milee on all eligible GOL andAmerican flights.

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